Unafraid to tell the Truth
Our founder, Iain Buchan, started The Unlimited 30 years ago as a family business, with the purpose of shifting lives.
Because of this, we treat our customers like family, and as part of our family, we know you need to trust us completely. Like every business, there are things we do well that we’re incredibly proud of. And like every business, we’ve made our fair share of mistakes along the way, and we know there are things we need to get better at.
That's why we're committed to sharing everything that happens at The Unlimited with you – and we mean all of it! The good and the bad, in the most honest way possible.
The Good, The Bad and the Freaken' Awesome!

Unconventional UN-URL’S unlimit social media
The Unlimited has launched the story of UN, a campaign in which we have collaborated with 21 remarkable South Africans, bringing to life our manifesto and sharing what it means to each of them personally to unlimit their lives. Through this campaign, we hope to inspire others to unlimit their lives in whatever way is meaningful to them, and to be part of creating a more inclusive and open-minded world.

21 Creators, 15 Directors and 1 Truly Unlimited Campaign
The Story of UN from The Unlimited is a bold brand campaign that unshackles old ways of being and unmutes new South African voices. It is a manifesto that calls upon people to unlimit their lives, not with ordinary pom-poms and a rah-rah corporate call, but through a co-lab of 21 collaborators who tell their own unlimited stories in the face of tragedy, stigma, bias, inequality and the daily grind of a “normal” routine.
The Unlimited and Joe Public Cape Town created this approach on a scale not yet seen in South African advertising. With 21 individual collaborators and 15 directors contributing to bring to life the manifesto of The Unlimited, in one TV advert, The Story of UN signals an inclusive shift in approach that hopefully inspires others in the industry to follow.

SA business challenges corporate SA to do business better, together
The Unlimited, one of South Africa’s most inspiring R1bn business success stories, today raised its voice and called on corporate South Africa to unite in a singular purpose: to lead with shared values and a common purpose to make a greater impact on the world around us.
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