Unafraid to tell the Truth
Our founder, Iain Buchan, started The Unlimited 30 years ago as a family business, with the purpose of shifting lives.
Because of this, we treat our customers like family, and as part of our family, we know you need to trust us completely. Like every business, there are things we do well that we’re incredibly proud of. And like every business, we’ve made our fair share of mistakes along the way, and we know there are things we need to get better at.
That's why we're committed to sharing everything that happens at The Unlimited with you – and we mean all of it! The good and the bad, in the most honest way possible.
The Good, The Bad and the Freaken' Awesome!

Family of adventurers takes on the antarctic ice marathon to shift the lives of children across the world
At 75, most people slow down, but not Iain Buchan. The founder of The Unlimited and The Unlimited Child, alongside his daughter and Chairperson of The Unlimited Child, Wallis Watt and son-in-law, Ken Watt, is gearing up to tackle one of the world’s most extreme challenges: the Antarctic Ice Marathon on the 13 th of December 2024.
Their goal? To raise awareness for The Unlimited Child, a non-profit organisation revolutionising Early Childhood Development (ECD) across Southern Africa and beyond.

Keep your car in showroom condition with The Unlimited's Scratch and Dent Cover
We get it – life’s unpredictable. But with The Unlimited's Scratch and Dent Cover, you can breathe easy knowing that you have up to R4,000 every 3 months to maintain the exterior AND interior of your car. Whether it's that irritating supermarket trolley ding, an accidental scrape or a pesky pothole issue, we've got you covered. So, go ahead, and embrace every adventure without the worry of minor mishaps.

The Lego Foundation selects The Unlimited Child as key implementation partner
The Unlimited Child (TUC), one of South Africa’s leading Early Childhood Development (ECD) organisations, today announced that it has been chosen by The LEGO Foundation as their research and implementation partner in Africa as part of the pilot of its Playful Learning Across the Years (PLAY) toolkit.

Why purpose is so desperately needed in SA
While SA business has been doing what it believes it can to avoid economic breaking point, it must be asked whether that is truly enough to set our beautiful country on a new trajectory. Should a collective corporate strategy be tethered to a Massive Transformative Purpose? This would require an acknowledgement of a painful home truth: in South Africa it’s mostly profit before people.
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