Unafraid to tell the Truth

Our founder, Iain Buchan, started The Unlimited 30 years ago as a family business, with the purpose of shifting lives.

Because of this, we treat our customers like family, and as part of our family, we know you need to trust us completely. Like every business, there are things we do well that we’re incredibly proud of. And like every business, we’ve made our fair share of mistakes along the way, and we know there are things we need to get better at.

That's why we're committed to sharing everything that happens at The Unlimited with you – and we mean all of it! The good and the bad, in the most honest way possible.

The Good, The Bad and the Freaken' Awesome!

Life is Difficult: How Can Business Do More to Help?

Retrenchments, losing benefits and greed. Life is hard for the majority of South Africans. So shouldn’t business do more to help people?

An Honest Company Admits and Fixes its Mistakes

We’ll always tell you the truth. An honest company won’t hide mistakes – here’s how being an honest company helps us shift lives so everybody wins.

This is Why Next-Gen Companies Need Values and Purpose

The power to transform. How can companies make the world better? By leading with values and purpose.

Get the help you need

Got a question? From SIM card queries to death cover and how to claim, we’ve got the answers. And, if we don’t, we’ll get them for you. Just scroll down for answers to the FAQs.